Welcome to Openfolde

Openfolde is a parent company with a portfolio of locally managed businesses that share a vision for a secure and sustainable future.

The promise
of growth

Designed to survive, a simple seed carries within it, environmental awareness, remarkable self sufficiency and most importantly, an imprint of the next generation. Throughout our almost 200 year history, our family and business success has inherently been driven by more than hard work. We have never been afraid to change the rules of the game and forge our own landscape.

Brands

Our brands deliver unrivalled service each day to customers.

Operating in the regions of Ireland, the United Kingdom and New Zealand, Germinal is a leading grass and forage seed specialist in global agricultural and amenity markets. Germinal Horizon is our R&D division with dedicated teams at sites in Aberystwyth (Wales), Wiltshire, (England) and Lincoln (New Zealand).

The Grass People and Lawnsmith are innovative ecommerce brands with end-to-end online customer experience strategically driven by multi-disciplined digital teams based at our headquarters in Belfast, Northern Ireland.

Since 2002, Openfolde has been a shareholder of Cates, a strong partner for international seed trade based in Canterbury, New Zealand. Rooted in the farming community, Cates supplies high quality locally grown pasture seeds, cereals and pulses across the world.

Dynamic
capability

By combining our strong core values with a great vision, exceptional people and solid business acumen, Openfolde is committed to expanding its portfolio of forward-thinking companies and sustainable investments.

  • Ideas

    TOWARDS NET ZERO, TOGETHER.
    Ideas into practice

  • Imagination

    COURAGE AND CREATIVITY.
    Embracing digital

  • Innovation

    SCIENCE FOR IMPACT.
    Climate Smart hybrid clover

How we work

Driven by its principles and mindful of its social, economic and environmental responsibilities, Openfolde is positioned to invest in growth opportunities worldwide that support early stage innovation and nourish its own talent resource and ingenuity.

Responsive

We maintain our ability to be agile in terms of opportunity and decision-making whilst remaining resilient. Stability and speed allows us to be adaptable.

Committed

A commitment to our partners is a core component of our success and we continually focus on nurturing them with trust and disciplined business practices.

Courageous

We lead by real-world experience and example so that we are confident to take brave steps and are empowered to act with integrity.